2006 Atlantic Gemstones Winners!

The 2006 Atlantic Gemstones were a resounding success with 20 public relations practitioners, agencies and teams recognized from across Atlantic Canada.

Almost 200 practitioners ejoyed an evening of networking, celebration and great food culminating in the presentation of 12 Awards of Merit, four Jasper Awards and four Amethyst Awards.

Special thanks is extended to our judges, a select group of 18 APRs from across the country that gave up countless hours during the brief summer season. And of course, thank you to our many, many sponsors!

Gemstone Awards are given out in two categories: Amethyst and Jasper.

Amethyst submissions focus on excellence in public relations programming and planning and include the categories of internal, external and marketing communications, media relations and low-budget masterpiece programs. The Jasper Award recognizes excellence in the creation of products to support and enhance public relations efforts in the following: websites, special events, audio visual products, print media and low budget masterpiece creations. Awards of Merit are given in both the Jasper and Amethyst categories as honorable mentions.

Amethyst Award Winners
Media Relations - Moosehead Breweries for "Free Bob!"
Crisis Communications - Office of Human Resources/Government of New Brunswick for "Labour Dispute: Government of New Brunswick versus the New Brunswick Teachers' Union"
Marketing Communications - Nova Scotia Health Promotion and Protection and Extreme Group for "2006 Anti-Smoking Campaign"
Internal Communications - RBC Atlantic Region for "Quarterly Employee Conference Calls"

Jasper Award Winners
Print Media - Communications Nova Scotia/Department of Health - "Depression Takes Away Moments Like This"
Special Event - Workers' Compensation Board of Nova Scotia - "2006 Young Worker Campaign Employee Launch"
Audio-Video - Nova Scotia Office of Aboriginal Affairs - "Wabanaki People of the Dawn"
Print Media - Quantum Communications and Nova Scotia Status of Women - "Guide for Girls!"

Awards of Merit
Extreme Group
Halifax International Airport Authority (two)
Communications NS/Department of Health
Workers' Compensation Board of NS (two)
Communications Nova Scotia/Department of Tourism, Culture and Heritage
Nova Scotia Department of Econopmic Development
Bristol and Nova Scotia Health Promotion and Protection
Nova Scotia Business Inc.
Colour
Veterans Affairs Canada