October 2017

Professional Development: Effective Communication with the Media

The Canadian Public Relations Society Nova Scotia (CPRS-NS) chapter kicked off the first professional development session of the 2017-2018 year last month with Peter Spurway, the CPRS-NS 2017 Communicator of the Year Award recipient.

Peter Spurway is well known in the communications community and is the Vice President, Corporate Communications and Airport Experience at Halifax Stanfield International Airport Authority. He oversees corporate reputation management for the Airport Authority – the company that operates, maintains and develops Halifax Stanfield International Airport.

Before beginning his corporate communications career, he spent 12 years in the media in various capacities. Using what he’s learned over many years, Peter recently wrote a book titled, “Practical, Powerful and Effective Guide to Media Relations.”

Revealing the details of his book, Peter led a breakfast session to share his media relations experiences and stories. Over 50 students and professionals filled the room at the Art Gallery of Nova Scotia, creating an open space for discussion and questions following the presentation.

Thank you Peter and thank you to all those who attended our first professional development session of the year! If you have any feedback on this session or ideas for future sessions, please contact us.

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